If you’re thinking about setting up a customer engagement program — and you’re right to do so — then check out this eBook from TIBCO’s own customer engagement experts, including a Chairman at next week’s Europe’s Customer Festival, David Rosen.
Rosen and his colleagues are the creators of the loyalty programs of companies such as The North Face and Virgin America. This ebook, “The 10 Essential Factors Of Customer Loyalty Success,” addresses key elements of program setup, the best ways to measure success, identifying where to put most of your money and more. You’ll also get tips on how to get the most out of your technologies, as well as how to attract new customers and keep them coming back again and again.
A glimpse of the chapters inside:
- Define Success First
- Invest Disproportionately
- Never Underestimate the Power of Inertia
- Be Aware (Beware) of How You Set Expectations
- Become An Expert in Framing
- Learn from the Gaming Industry