Chinese Laundry ‘s VP of Ecommerce on personalized engagement, incentives, and understanding your consumer

In Uncategorized by Freya Smale

Chinese Laundry is a women’s foorwear company that has been turning the industry upside down for 30 years. From its beginning selling to mass merchants, to teaming up with fashion influencers like Kristin Cavallari, they hold a singular identity in both brick and mortar and digital realms.

Scott Cohn is the Vice President of Ecommerce for Chinese Laundry , and at last year’s Ecommerce Show USA he went over the objective part of technology integration. His take: the grass is not always greener on the other side. Some of the key points of this talk are:
  • Personalized engagement: improving loyalty and overall customer satisfaction
  • Incentives: exploring other ways to attract new customers and retain old ones
  • Understanding the consumer: how to best utilize the unique data collected through a well-organized program
If you are interested in this subject matter, the Ecommerce Show USA 2015 is returning to Atlanta on March 30 – 31. This year it is coupled with Home Delivery World USA and Retail Technology USA.