Chinese Laundry is a women’s foorwear company that has been turning the industry upside down for 30 years. From its beginning selling to mass merchants, to teaming up with fashion influencers like Kristin Cavallari, they hold a singular identity in both brick and mortar and digital realms.
- Personalized engagement: improving loyalty and overall customer satisfaction
- Incentives: exploring other ways to attract new customers and retain old ones
- Understanding the consumer: how to best utilize the unique data collected through a well-organized program