Using Data to Maximize Your SEO

In Downloads, Marketing and Sales, Multichannel, Omnichannel by Freya Smale

In 2014 Visiture began working with a mid market merchant who sold shipping crates and similar materials online in a B2B setting. Over the years his main distribution channel was organic search traffic from Google, Bing, and Yahoo. In 2012 disaster struck and the merchant was faced with a grim task of recovering their highly sought-after positions in Google. With a few years of little success the Visiture team took over and has almost recovered his site to where it once was.

For the first portion of this case study we will show you how we used data to optimize his website. Secondly, we will show you how we used data to continually optimize his backlink profile.

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