Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the everyday rewards boom.
CEO Abeer Bhatia led a knowledgeable group that also included Mike Gore, Loyalty Project Executive for ExxonMobil, and Mike Beck, Chief Sales Officer and Head of Marketing for Direct Energy through the following topics:
- Fostering mobility by boosting customers’ point collection from etailers through Plenti Online Marketplace
- Fulfilling your customers’ engagement on mobile – from signing up and managing their accounts, to locating participating partners and activating special and personalized offers
- Delivering an improved redemption experience digitally and offline to drive loyalty program satisfaction
- Using geo-based offers to introduce customers to other coalition partners in real time – catering to 72% of US consumers who wish to shop at multiple stores
Right now you can listen to the talk exclusively here at Total Customer and the ACF by Terrapinn Soundcloud account:
Done listening? Do you work in marketing and customer loyalty?