America's Customer Festival 2015

Going Plenti by going mobile panel at last year’s America’s Customer Festival

In Customer Engagement, Customer Experience, Downloads, Events, Interviews, Loyalty & CRM, Marketing and Sales, Technology by Freya Smale

Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the everyday rewards boom.

CEO Abeer Bhatia led a knowledgeable group that also included Mike Gore, Loyalty Project Executive for ExxonMobil, and Mike Beck, Chief Sales Officer and Head of Marketing for Direct Energy through the following topics:

  • Fostering mobility by boosting customers’ point collection from etailers through Plenti Online Marketplace
  • Fulfilling your customers’ engagement on mobile – from signing up and managing their accounts, to locating participating partners and activating special and personalized offers
  • Delivering an improved redemption experience digitally and offline to drive loyalty program satisfaction
  • Using geo-based offers to introduce customers to other coalition partners in real time – catering to 72% of US consumers who wish to shop at multiple stores

Right now you can listen to the talk exclusively here at Total Customer and the ACF by Terrapinn Soundcloud account:

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Done listening? Do you work in marketing and customer loyalty?

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If yes, you should join us at the America’s Customer Festival in New York City this September. Get more information by downloading the brochure here.