Last year in New York we were thrilled to host a panel with Plenti, one of the big names that has come out of the everyday rewards boom.
CEO Abeer Bhatia led a knowledgeable group that also included Mike Gore, Loyalty Project Executive for ExxonMobil, and Mike Beck, Chief Sales Officer and Head of Marketing for Direct Energy through the following topics:
- Fostering mobility by boosting customers’ point collection from etailers through Plenti Online Marketplace
- Fulfilling your customers’ engagement on mobile – from signing up and managing their accounts, to locating participating partners and activating special and personalized offers
- Delivering an improved redemption experience digitally and offline to drive loyalty program satisfaction
- Using geo-based offers to introduce customers to other coalition partners in real time – catering to 72% of US consumers who wish to shop at multiple stores
Right now you can listen to the talk exclusively here at Total Customer and the ACF by Terrapinn Soundcloud account:
[soundcloud url=”https://api.soundcloud.com/tracks/230834154″ params=”auto_play=false&hide_related=false&show_comments=true&show_user=true&show_reposts=false&visual=true” width=”100%” height=”450″ iframe=”true” /]Done listening? Do you work in marketing and customer loyalty?
If yes, you should join us at the America’s Customer Festival in New York City this September. Get more information by downloading the brochure here.