Marketing

Hell’s Pizza Promotes it’s Easter Offering in a Rather Unusual Way

Hell’s Pizza Promotes it’s Easter Offering in a Rather Unusual Way

Written by on April 16, 2014 in Featured on App, Marketing and Sales with 0 Comments

Easter bunnies were probably harmed in the making of this ad A restaurant in New Zealand has decided that the best way to advertise it’s Easter special Rabbit Pizza is to erect a billboard showing it off. No surprise there then. However, to ensure it stood out against the humdrum of normal life, Hell’s Pizza […]

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The Predictive Power of Neuromarketing

The Predictive Power of Neuromarketing

Science and marketing have joined forces to gain better insights into consumer decision-making in the field of neuromarketing. As reported by The Telegraph, in 2008 the Max Planck Institute in Leipzig found that the brain unconsciously decides what we’re going to do before we become aware of this decision. How does this relate to marketing? […]

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Customer Engagement

Guest Post: Amex EveryDay: A Question of Partners vs. Dilution

Guest Post: Amex EveryDay: A Question of Partners vs. Dilution

Written by on April 16, 2014 in Customer Engagement, Featured on App with 0 Comments

I remember the day I received my first American Express card as the day I had arrived. The card and its gladiator icon represented status, accomplishment, and all of the milestones to which I aspired. Now Amex wants to offer that aspirational experience to a broader group of customers. It has recently announced an Amex […]

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Infographic: Portrait of a Millennial

Infographic: Portrait of a Millennial

Written by on April 14, 2014 in Customer Engagement, Featured on App with 0 Comments

Take a closer look at the millennial market you’re missing out on I hate the word millennials, and I dislike how my contemporaries and I are lumped together in one broad stroke. But alas, that is the way of the world and thanks to TFM&A Insights we can share this infographic about ‘the millennial’. We’ve already […]

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Loyalty & CRM

Brands Are Losing Customer Love

Brands Are Losing Customer Love

Written by on March 26, 2014 in Featured on App, Loyalty & CRM with 0 Comments

Customers </3 brands It’s a tough world out there for a brand to exist in. The era of brand love and loyalty has started to pass. More and more people dislike big corporations and aren’t fond of brands trying to become personal and cosy up to them. Many people are also listening to other consumers […]

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Guest Post: Building a case for social ROI

Guest Post: Building a case for social ROI

Written by on March 11, 2014 in Featured on App, Loyalty & CRM, Social media with 0 Comments

My, my, aren’t we getting noisy? There are very few brands out there who don’t have all social channels covered. We’re chatting, responding, pushing out content, sharing stuff, and some of us are even shouting into the void that is Google Plus. It’s clearly getting on peoples’ nerves, as this Guardian journalist points out after she received […]

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Omni-Channel

Why You Need To Change Your Loyalty Offering

Why You Need To Change Your Loyalty Offering

Customer engagement is a hard thing to capture, especially in this modern market where a customer’s attention is divided between mobiles devices, store shelves and computer screens. But, even then, that doesn’t ensure you’ve retained their loyalty. But in this day and age loyalty might as well mean nothing – that is, if you don’t […]

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Walmart Redoubles Efforts Against Amazon

Walmart Redoubles Efforts Against Amazon

Walmart’s new CEO aims to trump the online behemoth that is Amazon Walmart may dominate the US landscape when it comes to superstores and grocery, but online is a different story; it’s home to it’s largest nemesis: Amazon. While Amazon can sit pretty, feeling safe that Walmart won’t manage to graze it’s eCommerce model for […]

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Data

Your Data is Damaging Your Brand

Your Data is Damaging Your Brand

Written by on April 11, 2014 in Data & Analytics, Featured on App with 0 Comments

Your data stinks. Sorry.  I’m certain that in 90 per cent of cases, I’m spot on. Your data is awful. It’s not just stopping you from marketing and selling better – it’s damaging your brand. Bad data manifests itself in many ways, and it sneaks into your business, your processes and your way of working. […]

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Why Big Data Changes Business Culture

Why Big Data Changes Business Culture

Written by on April 4, 2014 in Big Data, Featured on App with 0 Comments

Recently, I have come across a great article from FTreports on how big data is able to cause the change of business culture. From the article, “Big data Sparks cultural changes“, Companies have ambitious plans to use data to make operations more efficient, build stronger relationships with customers or develop new revenue streams. However it […]

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Downloads

Acing the CRM Experiment – A Handbook on 40 Customer Engagement Learnings from Leading Brands

Acing the CRM Experiment – A Handbook on 40 Customer Engagement Learnings from Leading Brands

Learn from 40 real-life case studies from around the world Apple, Burberry, Dunkin Donuts, Guess, McDonald’s, Pizza Hut, PUMA, Revolve Clothing, Starbucks and many more! Building relationships with customers has been the top priority for every retailer around the world regardless of industry or market. Customers have evolved over the years and technology has improved […]

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Download eBook: Make Your Customer Engagement Efforts Work

Download eBook: Make Your Customer Engagement Efforts Work

Written by on April 6, 2014 in Customer Engagement, Downloads, Featured on App with 0 Comments

When it comes to winning your customers’ loyalty, it boils down to how well – and how regularly – you keep up interaction. As we all know, before a customer decides on a brand or product, they do a lot of research. Brands are constantly reminded to keep up in their customer engagement efforts. Some […]

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Videos

Pepsi Uses an Action-Packed Bus Shelter to Engage with Customers

Pepsi shows patient bus goers the unbelievable power of Pepsi Max Pepsi and Coke have been in a fight to convince consumers that their fizzy brown liquid tastes better than the other fizzy liquids on the market. It’s a battle that seems like it’s been going on since time began, and it’s one that requires […]

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IKEA Uses Science to Maximise Ad Space

IKEA Uses Science to Maximise Ad Space

IKEA takes on it’s own ethos of space efficiency in a smart new ad campaign IKEA may well be the furniture darling of the marketing world, producing memorable and quirky campaigns that are somehow so intrinsically Swedish in attitude, but they rarely ever adopt the idea of minimalism that their products ooze. However, their latest […]

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Latino

Como alcançar a fidelização do cliente

Como alcançar a fidelização do cliente

Written by on April 8, 2014 in Español/Português, Featured on App with 0 Comments

Baixe o Pequeno Livro de fidelização para descobrir o que gerentes brasileiros têm a dizer sobre a fidelidade do cliente e como você pode melhorar a sua retenção de clientes. Para alguns, a fidelidade é a arte de compreender os clientes. Outros dizem que é mais uma ciência do que arte. O que é verdadeiramente […]

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Descarga: Las personas más influyentes en la industria de mercadotecnia de México

Descarga: Las personas más influyentes en la industria de mercadotecnia de México

Written by on March 12, 2014 in Español/Português with 0 Comments

¿Cómo determinas si una persona es influyente? ¿ Tomas en consideración su importancia dentro de la compañía? ¿ O prefieres considerar su influencia mas allá de la empresa? Estuvimos considerando esto en preparación para el evento México Customer Festival (también conocido como Loyalty World México). Durante nuestra investigación y en nuestra experiencia con esta industria […]

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Other Recent Posts

Infographic: 10 Reasons Why People Follow Brands on Twitter

Getting your brand some traction on Twitter Sometimes getting your brand followers on Twitter isn’t as easy as it seems. You’ll post photos, pose questions, and share content, but the follower count and the retweets just aren’t coming in like you’d expect. So, what are you doing wrong, what could you be doing better? Well, […]

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Infographic: Getting Your Message Out to Millennials

Millennials can’t be targeted by traditional marketing methods If you’ve been working in the world of marketing or teen loyalty for the last few years, you’ll already know that it’s nigh-on-impossible to break the millennial market. It seems embedded into millennial culture that ‘traditional’ media is just uninteresting and has a large whiff of corporate […]

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David Cameron Backs Waitrose Reward Scheme

Waitrose’s My Waitrose offers free coffee to members and the UK Prime Minister David Cameron sees no problem with it In our piece on how retailers need to change their loyalty offering, I looked at how Waitrose had cottoned onto a great idea in rewarding its readers with a free coffee or newspaper when they […]

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