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Download: Group Buying – Changing the Retail Dynamic by Groupon

Download: Group Buying – Changing the Retail Dynamic by Groupon

At Loyalty World 2011, Patrick Schmidt, Managing Director for Groupon Australia, presented on the strength and growing trend towards group buying in Australia. He discussed the importance of constant customer engagement for Groupon's successful business model and how they are changing the way consumers are interacting with retailers. Download Patrick Schmidt's presentation here > This […]

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5 Quick Tips : Customer Loyalty & Retention

5 Quick Tips : Customer Loyalty & Retention

With customer expectations at all-time highs and consumers more empowered now than ever before the concept of being brand loyalty is at risk. Businesses must devise new strategies to keep their valuable customers coming back. But what actually works? Loyalty 360 set out to find out, in a partnership with SAS they conducted an online […]

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Download: How to integrate data, maximise efficiency, and deliver results

Download: How to integrate data, maximise efficiency, and deliver results

Written by on July 4, 2012 in Data & Analytics, Loyalty & CRM, Marketing and Sales with 1 Comment

              How can businesses implement an effective customer based marketing programme? How can ROI be achieved through utilising customer data? And how can business create successful data collection strategies that increase consumer engagement? At Loyalty World Australia in 2011, John Devaney, the Executive Manager of Marketing and Alliances at […]

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The problem with brand positioning (download)

The problem with brand positioning (download)

Get your copy of the presentation by Damian Borchok, Chief Executive Officer, Interbrand Australia that he delivered at Loyalty World Australia in 2011. Damian talked about the problem with brand positioning in his presentation titled "Between a rock and a hard place. The problem with positioning." In particular, his talk covered: The complexity of brand […]

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Big data analytics–changing health care for the better

Big data analytics–changing health care for the better

Written by on June 4, 2012 in Data & Analytics, Marketing and Sales, Technology with 0 Comments

Managing big data in health care is very important as detailed in the article on data analytics in Health Care. Being able to analyse data in more in-depth ways helps health care providers manage risk and predict costs. Being able to uncover regular and irregular patterns can help health care systems better care for its […]

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Thank you for shopping… and giving me your data!

Thank you for shopping… and giving me your data!

Loyalty cards are mutually beneficial. Supermarkets get valuable detailed information on their shoppers and shoppers get to enjoy savings and various rewards from their purchases. Australian consumers are saying they want discounts on products they buy regularly. In return, retailers gain in-depth knowledge on their customers shopping behaviour. Thus, you get shopper retention and consumer […]

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Hewlett Packard invests BIG on

Hewlett Packard invests BIG on

Written by on May 29, 2012 in Data & Analytics, Technology with 0 Comments

Hewlett Packard have said they will put $3.5 billion USD towards big data analytics, cloud computing and security infrastructure. This signals to CIOs that H-P are taking cloud and big data seriously and are willing to build the capabilities to provide products and services in this area. Will H-P become CIO's solutions provider of choice […]

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Download: How to build the relationship between brand, trust, engagement and loyalty to maximise customer advocacy

Download: How to build the relationship between brand, trust, engagement and loyalty to maximise customer advocacy

Written by on May 23, 2012 in Loyalty & CRM, Marketing and Sales, Technology with 0 Comments

Want to learn about how to build the relationship between brand, trust, engagement and loyalty to maximise customer advocacy? Then get your copy of the presentation by Sean Smith, Head of Brand & Communications at Hotel Club that he delivered at Loyalty World 2011. He answers the following questions facing every major brand: How do […]

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Download: 16% Rule–Secret to accelerating diffusion of innovation

Download: 16% Rule–Secret to accelerating diffusion of innovation

Written by on May 21, 2012 in Loyalty & CRM, Marketing and Sales, Social media with 0 Comments

Get thinking about your customer strategy today. Check out Chris Maloney's presentation he delivered at The Customer Show Australia (now called Loyalty World Australia) in 2011. Chris is the Marketing Manager for HSBC Australia. Access Chris' presentation here > In Chris' presentation, he spoke about: Diffusion of Innovation theory Learn the 16% rule Apply the […]

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#IBM upgrades #cloud services

#IBM upgrades #cloud services

Written by on May 21, 2012 in Customer Experience, Data & Analytics, Technology with 0 Comments

With the move to the cloud and the use of big data, IBM has seen rapid adoption of its SmartCloud services. Paul Loftus, GM, IBM Global Technology Services says that "companies are starting to understand that cloud is more than just about gaining efficiencies and cost savings, it's about driving the kind of fundamental innovation […]

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SMBs take on #bigdata and #cloud computing

SMBs take on #bigdata and #cloud computing

Written by on May 18, 2012 in Data & Analytics, Marketing and Sales, Technology with 0 Comments

Small and medium sized businesses are turning to big data and the cloud. Below is an excerpt from a recent article about how SMBs are harnessing the move to cloud and use of big data, published by Cloud Times and written by Saroj Kar: According to data in a recent study conducted by Forrester Consulting […]

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Who is winning the #bigdata race?

Who is winning the #bigdata race?

Opportunities in big data are very apparent. But who will actually benefit from it and who won't? Here are 3 winners and 3 losers for the big data race. Winners: 1. CIOs – can finally get their enterprise data under control. They will be able to justify the need for more budget (whereas they were […]

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Mining for gold in #bigdata

Mining for gold in #bigdata

Big Data. Yes, it holds a lot of opportunity and yes there is a skill shortage in dealing with it. Just to prove how lucrative this space is becoming check out the recent article by the Sydney Morning Herald on "Data miners find there's gold in them thar files." It talks about which industries are […]

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#Loyalty cards –  who benefits?

#Loyalty cards – who benefits?

Loyalty cards let customers get rewarded for shopping with specific retailers over and over again. But, what about retailers? Are they benefiting from their own loyalty programs? Byron Sharp, Prof. of Marketing Science at the University of South Australia is questioning the benefits supermarkets get from having loyalty programs. He feels that neither customers nor […]

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#Cloud + Big Data = #BigData Apps

#Cloud + Big Data = #BigData Apps

Big data, cloud and mobile was voted the most disruptive technologies of 2013 according to the results of a recent survey by Constellation Research on 105 innovative CIOs. Another idea taking shape is big data apps or ‘BDA' as the cool kids might say. So what are BDA's? Well, according to Raj De Datta, CEO […]

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The #bigdata talent gap

The #bigdata talent gap

Big data is quickly becoming very important reveals a recent article by The Australian. It's a trending across Europe, UK, the US, and Australia. Big data is about managing massive amounts of data in real time in order to uncover valuable business intelligence and opportunities. But, realising the value from big data is becoming a […]

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Download: Why Corporations Need to Automate #IT Systems Management

Download: Why Corporations Need to Automate #IT Systems Management

The challenge? With corporate budgets being slashed and leaders expecting more out of their employees, companies are forced to do more with less, yet are still expected to provide the highest quality experience to customers. This tightrope walk is taking its toll on firms, and pushing them to make better use of their IT assets […]

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Catch the #bigdata wave now

Catch the #bigdata wave now

In a recent story by ZDNet, they reveal how Australia is not giving enough thought towards big data and how to deal with it. The amount of data accumulating in the world today is phenomenal. But it seems we are lagging behind. Without the necessary expertise, Australian businesses could drown when the big data wave […]

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Opportunities in #bigdata

Opportunities in #bigdata

The amount of data created is exponentially increasing everyday. Data can generate value and problems  in various ways: 1. Data is captured across every industry and business function. The depth of data provides businesses with valuable information. 2. Data is more detailed and accurate. As such, result variability and problem areas become more transparent so […]

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#IT Solutions for the Australian Wine Industry #pacrimitsm

#IT Solutions for the Australian Wine Industry #pacrimitsm

Written by on May 4, 2012 in Data & Analytics, Loyalty & CRM, Technology with 0 Comments

Wine in Australia is gaining popularity and better IT support is needed to ensure operations in wine production go smoothly. The article MSP Agile IT Solutions Offers Support to Australian Wine Industry details how one IT solutions company is leveraging on this opportunity to deliver great IT support to the Australian wine industry. Click here […]

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Download: Four Lessons Learned in Moving to the Cloud

Download: Four Lessons Learned in Moving to the Cloud

Written by on May 3, 2012 in Customer Experience, Data & Analytics, Technology with 0 Comments

Download a whitepaper written by David Savino, Chief Technology Officer and one of the founders of Column Technologies, that outlines how to successfully navigate the cultural transformation of IT as you move to the cloud. In his whitepaper, David details main lessons learned to deal with this transition – based on real world experience. Download […]

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Cloud computing – reinvigorating the role of IT support #pacrimitsm

Cloud computing – reinvigorating the role of IT support #pacrimitsm

Written by on May 2, 2012 in Customer Experience, Data & Analytics, Technology with 0 Comments

With the popularity of cloud computing, the value of a companies help desk and IT support function is becoming realised in a companies strategic planning. IT departments are now playing a more recognised role and are expected to deliver on business analytics and other metrics to mitigate help-desk problems at a faster rate. "Help-desk software […]

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#Coles’ plan to swipe away #Woolies

#Coles’ plan to swipe away #Woolies

The price war between Coles and Woolworths has now moved onto loyalty programs. Coles move is to relaunch the Coles FlyBuys card to 8 million Australian households, reported The Brisbane Times in its recent article "Coles ups loyalty ante". Coles' loyalty card could well be a game changing move not only with its fight with […]

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Using self service to improve #customer satisfaction

Using self service to improve #customer satisfaction

Self service is utilised in many ebusinesses today and its definitely a system you should consider implementing if you haven't already! (For the full article, click here.) Self service gives customers 24/7 access to real-time information. They can check product availability, prices, their product orders, status and delivery times, to name a few. On top […]

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The makings of #customer #loyalty

The makings of #customer #loyalty

Customer service is still the key ingredient to customer loyalty for service providers. Excellent customer service is cooked up using three key ingredients: Awareness, Empathy, and Honesty. (Read the full article by The National here.) Awareness – great service providers continually develop their expertise in their industry. They keep up with the latest trends and […]

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Coles vs. Woolies price war – Are your consumers straying? #loyaltyworld

Coles vs. Woolies price war – Are your consumers straying? #loyaltyworld

Australians are still benefiting from the price war between supermarket giants Coles and Woolworths. This price war has been driving prices down for products like milk, bread, fruit and veges, washing powder, and liquor. The discounts have been as high as up to 50 precent off some fruit and veges. These deep discounts have made […]

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Complimentary download: How Telstra uses customer analytics to generate valuable customer data #loyaltyworld

Complimentary download: How Telstra uses customer analytics to generate valuable customer data #loyaltyworld

Get your complimentary copy Liz Moore's presentation that she delivered at Loyalty World Australia in 2011. Liz is the Head of Research, Insights and Analytics at Telstra. Last year at Loyalty World Austarlia, Liz spoke about ‘Using customer analytics to generate your most valuable customer data: How Telstra embedded an analytical culture to deliver business […]

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Column Technologies announces participation in #PacRim Service Desk and IT Support Show 2012

Column Technologies announces participation in #PacRim Service Desk and IT Support Show 2012

Written by on April 16, 2012 in Customer Experience, Data & Analytics, Technology with 1 Comment

Sydney, Australia, April 16, 2012 – Column Technologies, a global solutions and software provider, today announced that it will take part in this year’s PacRim Service Desk and IT Support Show 2012 in Melbourne, Australia. Column Technologies is a BMC Software Elite Partner. The organisation is focused on delivering the most innovative and industry recognized […]

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The #big #data era is here

The #big #data era is here

Written by on April 16, 2012 in Data & Analytics, Marketing and Sales, Technology with 0 Comments

Enormous amounts of data are being produced everywhere. An article by The Australian suggests that Big data is with a doubt part of our future. Today, we have the opportunity to store, access, and manipulate data to gain new insights and innovate the way we do things. Previously, the capability to process such large amounts […]

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Mobile customer loyalty on the low

Mobile customer loyalty on the low

Mobile customer loyalty is at an all time low according to new research by Strategy Analytics. On average, mobile customers are changing service providers every 27 months. At present, the average prepaid customer lifetime is only about 17 months reveals Strategy Analytics Wireless Operator Strategies research. In some developing markets where it costs very little […]

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The gamification of service delivery

The gamification of service delivery

Engagement through gamification leads to collaboration within IT. A point made in an interesting article on how gamification can be used to improve IT service delivery. In summary… "InvGate Service Desk software improves IT service delivery through intuitive UI design and configurable KPI dashboards reducing training requirements for service desk agents and end users. Ease-of-use […]

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Freshdesk launches Google integrated online support solution

Freshdesk launches Google integrated online support solution

A new help desk software solution, called Freshdesk, will enable millions of Google Business users to offer full customer support straight from their mailbox! Click here to read the full article by Virtual Strategy Magazine > In summary… Freshdesk integrates Google Analytics and Google Contacts with online customer support services. This benefits customer support teams […]

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Harvey Norman case study: Overhaul IT Change Management #pacrimitsm

Harvey Norman case study: Overhaul IT Change Management #pacrimitsm

Get your copy of the Harvey Norman case study titled ‘Overhaul IT Change Management', from Carlos Nunes, Head of IT Business Services, Harvey Norman, that he delivered at the PacRim Service Desk and IT Support Show in 2011. The presentation covers the following topics: Introducing Harvey Norman Holdings Limited Introducing Harvey Norman IT Support Environment […]

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Services that help business growth #pacrimitsm

Services that help business growth #pacrimitsm

Written by on April 3, 2012 in Customer Experience, Loyalty & CRM, Technology with 0 Comments

Getting the right IT support and management system in place has great impacts on growing a business reveals a recent article in The Australian by Jennifer Foreshew. Sometimes it really does make business sense to choose a more costly IT support and management service. Why? Because it can give your business the best opportunity to […]

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Presentation download: Vice President of American Express World Service on Customer Centricity

Presentation download: Vice President of American Express World Service on Customer Centricity

Get your copy of the presentation titled ‘How to make customer centricity your competitive advantage', from Christine Wakefield, Vice President, American Express World Service. This is the presentation that she delivered at Loyalty World Australia in 2011. Some of the key topics covered in her sensational presentation include: Service vs. product value Customer demands Value […]

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How #Komatsu used the ITIL framework to improve #IT operations

How #Komatsu used the ITIL framework to improve #IT operations

Written by on March 26, 2012 in Customer Experience, Loyalty & CRM, Technology with 0 Comments

Learn from Komatsu's IT Service Delivery Manager, Matthew Baker at the PacRim Service Desk and IT Support Show 2012. Matthew will be sharing his experience on how Komatsu have used the ITIL framework to improve coordination within the IT group and their suppliers and business. To find out more download the PacRim brochure here > […]

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Download: Virtualisation in the IT Industry

Download: Virtualisation in the IT Industry

Written by on March 19, 2012 in Data & Analytics, Downloads, Loyalty & CRM, Technology with 0 Comments

Get your copy of the presentation titled ‘Virtualisation – Implementing the 3rd biggest wave to hit the IT Industry', from Bryn Phillips, Group IT Manager, Peermont Global, that he delivered at the PacRim Service Desk and IT Support Show in 2011. Some of the key topics covered in the presentation include: Advantages of virtualisation Disadvantages […]

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Why should I attend PacRim Service Desk and IT Supoprt Show 2012? #pacrimitsm

Why should I attend PacRim Service Desk and IT Supoprt Show 2012? #pacrimitsm

Need a reason to attend PacRim Service Desk and IT Support Show 2012? Well, here's 9 reasons for you! Capitalise on the latest IT service management and support innovations Be inspired by global thought leaders Hear real life implementation and adoption strategies Learn how to communicate the value your function delivers to your senior executives […]

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Download: Green ICT in the Australian Crime Commission & ITIL #pacrim

Download: Green ICT in the Australian Crime Commission & ITIL #pacrim

Written by on March 6, 2012 in Customer Experience, Data & Analytics, Technology with 0 Comments

Get your copy of the presentation titled ‘Green ICT in the Australian Crime Commission & ITIL', from Andrew Cann, CTO, Australian Crime Commission.  This is the presentation he delivered at the PacRim Service Desk and IT Support Show in 2011. Some of the key topics covered in Andrew's presentation include methods to: Create "need to […]

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Download: Five Quick Wins for #IT #Service #Management

Download: Five Quick Wins for #IT #Service #Management

Written by on February 28, 2012 in Customer Experience, Loyalty & CRM, Technology with 0 Comments

Learn from Julie Mohr, Principle Research Analyst & Author of BlueprintAudits.com in her interview with Information Week. In this interview Julie gives you her tips for Five Quick Wins for IT Service Management. She also discusses the challenges businesses face in changing processes to support consistency and provide scalability as well as why ITIL gets […]

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