#GenerationY is over #email. This is exactly why the IT Services Giant #Atos CEO, Thierry Breton, has created a self-imposed 2014 zero-email deadline. …
Making time for #socialmedia
When #socialmedia exploded onto the scene, some dismissed it as a time-wasting exercise – a good excuse for employees to spend hours on #Facebook …
Why businesses can benefit from #influencers in #social communities
Welcome to the age of transparency. #ForresterResearch has discovered: · 83% of consumers trust the recommendations of their friends · 50% trust online recommendations …
Has email marketing finally kicked the bucket?
A fervor is bubbling within the world's marketing communities as a great debate ensues… should you spend more on social media/mobile marketing or on email …
#BigData: How will big data will help you #measure your social strategy: Part 2 @jeremywaite
This is the second part of an interview conducted with Jeremy Waite, Head of Social Media at Phones4U. He spoke to us for half an …
#BigData: How will big data will help you #measure your social strategy: Part 1 @jeremywaite
Jeremy Waite, Head of Social Media at Phones4U and has worked for Phones4U for one year putting in place their social media strategy. He …
#BigData Debate: How Mobile-Social is changing the way you connect with your #customers
Mobile is ultimately a more personal experience. The reason mobile is so important is that it's you; it's in your pocket, it goes where you …
Mercedes-Benz seeks younger appeal through social media
Mercedes-Benz’s recent efforts to connect with a younger audience are continuing with a move to sharpen up its social media presence. Only last week, at …