You want your content to be more personal, engage your audience and stand out from the crowd. You know you need to understand and segment your …
Call for Guest Writers- America’s Customer Festival 2015
Call for Guest Writers This opportunity is open to all would-be commentators from all corners of the world of marketing– from students, bloggers and journalists, …
Your business and your customers. Evolved.
What if you could treat every customer like your first, with every interaction an opportunity to create loyalty and lifetime value? The complexity of today’s …
Planning to Transform Customer Experience
Graham Tutton of Comcast: Identifying drivers of customer dissatisfaction to transform customer experience. With ever changing customer preferences, customer experience insights typically go through continuous …
Creating Brand Advocates
Lindsay Tintera of Cancer Treatment Centers of America: Creating Brand Advocates by Emotionally Engaging Your Membership Base Lindsay Tintera is the Manager of Relationship Programs at …
Loyalty Without Borders
Michael Marino of Caesars Entertainment: Loyalty without borders- Expanding Total Rewards across partners and channels Caesars Entertainment is the 8th largest entertainment company in the …
Happy Worker, Happy Walmart? 3 Steps to Turn Employee Perks into Customer Loyalty
Can 2.2 million pairs of jeans make Walmart a happier place to shop? Perhaps we should ask the greeter. Jeans, or at least a more …
The New Force at Old Navy: Four Loyalty Lessons from a Retail Revival
Like a smattering of rhinestones on a pair of skinny jeans, Old Navy has emerged as the unexpected sparkle in Gap Inc.’s performance these days. …
Leandro Soares da MercadoLivre.com aborda marketplaces
Leandro Soares, MercadoLivre.com: Marketplaces – dividindo os clientes ou multiplicando as oportunidades de venda? Leandro Soares é Diretor de Marketplace – MercadoLivre.com. Nesta função, o …
Petrobras: individualidade como instrumento de fidelização
Isaac C. da Cruz, Petrobras Distribuidora S.A: O que dá certo para um, não dá certo para outro Isaac C. da Cruz trabalhou na Shell …