• Building a bridge between mobile and loyalty

    Freya Smale Customer Engagement, Customer Experience, Events, Loyalty & CRM, Marketing and Sales, Technology, Whitepapers September 16, 2016
  • Live from #ECSUSA: Eli Weiss of B&H on contextual mCommerce

    Freya Smale Customer Engagement, Customer Experience, Events, In-Store technology, Loyalty & CRM, Regional, Social media, Technology, The Mobile Customer March 30, 2016
  • 1,000+ attendees confirmed for the Ecommerce Show USA

    Freya Smale Events March 6, 2016
  • 101+ speakers confirmed for Ecommerce Show USA and Retail Technology Show USA

    Freya Smale Marketing and Sales, Presentations February 26, 2016
  • Free Visitor Passes now available for Retail Technology Show USA

    Freya Smale Events February 4, 2016
  • Free Visitor Passes now available for Ecommerce Show USA 2016

    Freya Smale Events February 2, 2016

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Marketing and Sales

Marketing and Sales

  • In-Store technology, Omnichannel, The Mobile Customer / September 10, 2015

    How to make 99% of your budget work harder

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  • Customer Engagement / March 11, 2015

    Sex Appeal and the Citysumer – 10 Retailers that Excite

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  • Featured on App, Marketing and Sales / January 5, 2015

    Resolving to be a Better Loyalty Marketer: 2015

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  • Customer Engagement, Featured on App, Featured Videos, Marketing and Sales / December 11, 2014

    YouTube’s Best Viral Marketing Videos of 2014

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  • Featured on App, Marketing and Sales / December 2, 2014

    Infographic: The Meaning Behind Brand Names

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Results of 2015 shopping season are in: Desktop and mobile eCommerce still on the rise

In Customer Engagement, Data & Analytics, Marketing and Sales, Uncategorized by Freya SmaleJanuary 20, 2016

Despite yesterday’s highlight on 75% of the world population being out of the running for ecommerce conversion, growth in the online shopping sector is showing …

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No address? How about 3 little words

In Marketing and Sales, Regional, Technology by Freya SmaleJanuary 19, 2016

Bloomberg Business broke last week with an article highlighting UK startup What3Words and their efforts to overcome the complicated traditional addressing system, and to come …

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Announcing the 2016 Retail Technology Show USA brochure

In Customer Engagement, Data & Analytics, Loyalty & CRM, Marketing and Sales by Freya SmaleDecember 7, 2015

   We are thrilled to announce the release of the Retail Technology Show USA 2016 brochure! In its first year, the Retail Technology Show USA is …

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Announcing the 2016 Ecommerce Show USA brochure

In Customer Engagement, Marketing and Sales, Technology by Freya SmaleDecember 7, 2015

We are thrilled to announce the release of the Ecommerce Show USA 2016 brochure! After 2 years as a successful conference and explosive expo, the Etail Show …

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Seeking Youth, Macy’s Flagship Gets A $400 Million Face-Lift. But What Of Loyalty?

In Customer Engagement, Marketing and Sales by Ella SimpsonNovember 3, 2015

Youth comes but once, but if you are a retailer, it comes continuously. As Macy’s Inc. continues its three-year strategy to appeal to teen shoppers, …

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America’s Customer Festival 2015: LIVE FROM THE EVENT- segmentation and personalization

In Loyalty & CRM, Marketing and Sales, Omnichannel by Kim XrossingSeptember 23, 2015

America’s Customer Festival is looking at loyalty through segmentation and personalization Cornelius Kaestner, Vice President, Applied Predictive Technologies and Tony Harris, President, Thorntons Inc. gave a …

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The evolution of loyalty measurement in a multichannel consumer world

In Loyalty & CRM, Marketing and Sales, Omnichannel, Uncategorized by Kim XrossingSeptember 22, 2015

A constante evolução do comportamento do cliente tem um impacto significativo sobre a fidelidade à marca. As abordagens tradicionais de captura da atenção do cliente …

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When the Butt Stopped Here: What Banning Tobacco Has Meant for CVS

In Featured on App, Marketing and Sales by Ella SimpsonSeptember 14, 2015

It has been a year since CVS Health banned the sale of tobacco at its stores, and retail marketers can learn much from this risky …

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Four Tactics To Drive “Card On File” Strategy

In Customer Engagement, Downloads, Marketing and Sales, Technology by Freya SmaleSeptember 8, 2015

Guest blog by Margot Vaughan, MasterCard Whether you call it mCommerce or eCommerce or social commerce, the digital economy demands new strategies for financial institutions. …

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Curating for Transgender Customers: How 5 Retailers Size Up

In Featured on App, Marketing and Sales by Ella SimpsonAugust 20, 2015

If I were to rank the need for retailers to address the demands of the transgender community, I would give it an 11. That’s the …

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