• Building a bridge between mobile and loyalty

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    Freya Smale Customer Engagement, Customer Experience, Events, In-Store technology, Loyalty & CRM, Regional, Social media, Technology, The Mobile Customer March 30, 2016
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    Freya Smale Marketing and Sales, Presentations February 26, 2016
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  • Free Visitor Passes now available for Ecommerce Show USA 2016

    Freya Smale Events February 2, 2016

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  • In-Store technology, Omnichannel, The Mobile Customer / September 10, 2015

    How to make 99% of your budget work harder

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  • Customer Engagement / March 11, 2015

    Sex Appeal and the Citysumer – 10 Retailers that Excite

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  • Featured on App, Marketing and Sales / January 5, 2015

    Resolving to be a Better Loyalty Marketer: 2015

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  • Customer Engagement, Featured on App, Featured Videos, Marketing and Sales / December 11, 2014

    YouTube’s Best Viral Marketing Videos of 2014

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  • Featured on App, Marketing and Sales / December 2, 2014

    Infographic: The Meaning Behind Brand Names

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Results of 2015 shopping season are in: Desktop and mobile eCommerce still on the rise

In Customer Engagement, Data & Analytics, Marketing and Sales, Uncategorized by Freya SmaleJanuary 20, 2016Leave a Comment

Despite yesterday’s highlight on 75% of the world population being out of the running for ecommerce conversion, growth in the online shopping sector is showing …

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Chinese Laundry ‘s VP of Ecommerce on personalized engagement, incentives, and understanding your consumer

In Uncategorized by Freya SmaleJanuary 14, 2016Leave a Comment

Chinese Laundry is a women’s foorwear company that has been turning the industry upside down for 30 years. From its beginning selling to mass merchants, to …

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Putting the Cart Before the Smart: 4 Ways to Bend Technology to Your Favor

In Customer Experience, Featured on App, In-Store technology, Uncategorized by Ella SimpsonSeptember 25, 2015Leave a Comment

The smart cart has been dumbed down. More than a decade ago, retail pundits were practically breathless over the possibilities of magical smart carts that …

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The evolution of loyalty measurement in a multichannel consumer world

In Loyalty & CRM, Marketing and Sales, Omnichannel, Uncategorized by Kim XrossingSeptember 22, 2015Leave a Comment

A constante evolução do comportamento do cliente tem um impacto significativo sobre a fidelidade à marca. As abordagens tradicionais de captura da atenção do cliente …

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Expert Interview: The Importance of Customer Convenience and Customer Education

In Marketing and Sales, Technology, Uncategorized by lauralMay 15, 2015Leave a Comment

Dan Reiss, the Project Director at the Etail Show, Click and Collect, and Home Delivery Expo, was a recent guest on the TechnologyAdvice Expert Interview …

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Live from the event: Mayor Kasim Reed

In Uncategorized by lauralApril 8, 2015Leave a Comment

“Logistics, transportation – they are in our DNA.” We were very excited to have the Honorable Mayor Kasim Reed close out our first day of …

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Super Bowl Sunday Splurge- Steady Sales Set to Soar!

In Data & Analytics, Featured on App, Marketing and Sales, Multichannel, Omnichannel, Uncategorized by LinaJanuary 28, 2015Leave a Comment

The economy is set to have high expectations for 2015, and to welcome the high spending predictions for the year, NRF (National Retail Federation) has …

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An Interview with Eldad Farkash, Co-Founder and CTO of Sisense

In Uncategorized by lauralJanuary 23, 2015Leave a Comment

As the world of big data get less shady and companies start to recognize the value and necessity of having a structural customer data strategy, …

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Macy’s named 2014 Mobile Retailer of the Year

In Customer Engagement, Customer Experience, Featured on App, Omnichannel, The Mobile Customer, Uncategorized by LinaJanuary 13, 2015Leave a Comment

Macy’s leads the way in mobile commerce- Macy’s has been named the Mobile Retailer of 2014, receiving the most acclaimed award for mobile commerce and …

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Coaliciones de Lealtad Principales de México

In Español/Português, Uncategorized by lauralNovember 6, 2014Leave a Comment

Está comprobado que los comercios que implementan un programa de lealtad aumentan sus ventas considerablemente. Sin embargo, en México no se ha alcanzado el potencial …

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