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Tag Archive

  • In-Store technology, Omnichannel, The Mobile Customer / September 10, 2015

    How to make 99% of your budget work harder

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  • Customer Engagement / March 11, 2015

    Sex Appeal and the Citysumer – 10 Retailers that Excite

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  • Featured on App, Marketing and Sales / January 5, 2015

    Resolving to be a Better Loyalty Marketer: 2015

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  • Customer Engagement, Featured on App, Featured Videos, Marketing and Sales / December 11, 2014

    YouTube’s Best Viral Marketing Videos of 2014

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  • Featured on App, Marketing and Sales / December 2, 2014

    Infographic: The Meaning Behind Brand Names

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John Lewis’ Monty the Penguin Has Won Christmas, and Here’s Why

In Customer Engagement, Featured on App, Featured Videos, Marketing and Sales by Vaughn HighfieldNovember 7, 2014Leave a Comment

The Christmas season has started for John Lewis For years gone by the start of Christmas for consumers was marked by the arrival of Coca-Cola’s …

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Lidl Pokes Fun at Morrisons in a Daring Ad

In Featured on App, Marketing and Sales by Vaughn HighfieldOctober 9, 2014Leave a Comment

While not quite a guerilla marketing moment, Lidl’s latest advert for its supermarket’s convenience and low prices certainly takes a surprise poke at Morrisons’ new …

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Nescafé Encourages Sharing a Coffee With Pop-Up Mugs

In Featured on App, Featured Videos, Marketing and Sales by Vaughn HighfieldJuly 9, 2014Leave a Comment

Scald yourself into happiness with a hot coffee In, what can only be described as, an interesting move from Nescafé France, their latest marketing campaign …

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Zippo Aims for Youth Market With Old Spice-Like Ads

In Customer Engagement, Featured on App, Social media by Vaughn HighfieldApril 2, 2014Leave a Comment

They say imitation is a form of flattery, but Zippo has managed to miss the point entirely The YouTube youth is a hard market to …

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Daft Punk’s ’70s Themed Ads Are Some of the Best Ads Around

In Featured on App, Marketing and Sales by Vaughn HighfieldMarch 31, 2014Leave a Comment

Daft Punk harks back to an era of cool with genius merchandise adverts Remember those adverts of the Levis generation? Close-ups of tight jeans, Vaseline-slathered …

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Stock Video Provider Dissolve Creates the Best Ad Around

In Featured on App, Marketing and Sales by Vaughn HighfieldMarch 26, 20141 Comment

Dissolve hits every cliché in the book When you run a business that’s based entirely around creating content that can be slotted into almost any …

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Coke Embarrasses Customers to Increase Brand Engagement

In Featured on App, Marketing and Sales by Vaughn HighfieldMarch 19, 2014Leave a Comment

Coke puts noisy moviegoers front and centre to buck up their ideas In the age of passive advert watching, how do you ensure that customers …

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Coke Débuts it’s Social Media Guard

In Featured on App, Featured Videos, Social media by Vaughn HighfieldFebruary 20, 2014Leave a Comment

Coke encourages you to put down your phone and get together with friends When you try to encourage a race horse to focus on the …

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Cadbury Drop Joyville for 2014

In Featured on App, Marketing and Sales by Vaughn HighfieldJanuary 20, 20141 Comment

Cadbury will drop Joyville campaign in favour of something more representative Cadbury’s Joyville advertising campaign, the one that saw a gorilla drumming to Phil Collins, …

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Dodge Partners With Ron Burgundy and Sales of its Durango Rocket

In Customer Engagement, Featured on App, Marketing and Sales by Vaughn HighfieldNovember 19, 2013Leave a Comment

Ron Burgundy, the ever-classy news anchor played by comedian Will Ferrell, has been helping advertise Dodge cars – specifically the Durango SUV. And he's actually …

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