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Tag Archive

  • In-Store technology, Omnichannel, The Mobile Customer / September 10, 2015

    How to make 99% of your budget work harder

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  • Customer Engagement / March 11, 2015

    Sex Appeal and the Citysumer – 10 Retailers that Excite

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  • Featured on App, Marketing and Sales / January 5, 2015

    Resolving to be a Better Loyalty Marketer: 2015

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  • Customer Engagement, Featured on App, Featured Videos, Marketing and Sales / December 11, 2014

    YouTube’s Best Viral Marketing Videos of 2014

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  • Featured on App, Marketing and Sales / December 2, 2014

    Infographic: The Meaning Behind Brand Names

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Here’s Why You Should Care About Google’s Android Wear

In Customer Engagement, Featured on App by Vaughn HighfieldMarch 19, 2014Leave a Comment

Smartwatches just got really smart Google, who owns the Android platform, unveiled an incredibly alluring Android Wear operating system for wearable technologies. Despite Google already …

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Google’s Android 4.4 KitKat May Well Revolutionise eCommerce

In Customer Experience, Featured on App, Omnichannel, Technology, The Mobile Customer by Vaughn HighfieldNovember 4, 2013Leave a Comment

I'm fully aware that I broke my own rules against marketing terms no company should ever use, but Google's newest addition to Android 4.4 KitKat …

Tesco Target Customers With New Hudl Tablet Computer

In Customer Engagement, Customer Experience, Featured on App, Loyalty & CRM, Marketing and Sales, Technology, The Mobile Customer by Vaughn HighfieldSeptember 23, 2013Leave a Comment

Tesco aren't ones to just sit on their laurels. Their Clubcard scheme has done a great job of capturing regular custom and building a loyal …

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7 Graphs That’ll Define Your Mobile Marketing Approach

In Customer Engagement, Data & Analytics, Featured on App, Omnichannel, The Mobile Customer by Vaughn HighfieldJuly 26, 2013Leave a Comment

These graphs will define how you approach your marketing If you want to get your omni-channel approach right, you need to make sure you know …

Aiming for Mobile? Know Your Demographic, new report shows

In Data & Analytics, Featured on App, Marketing and Sales, Social media, Technology, The Mobile Customer by Vaughn HighfieldJune 11, 2013Leave a Comment

Planning to move into the world of omni-channel? Got a mobile strategy all ready to roll out onto the market? Well, have you checked your …

5 Tips For Creating A Branded App

In Customer Engagement, Featured on App, Marketing and Sales, Social media, Technology by Vaughn HighfieldMay 28, 2013Leave a Comment

Apps are big business, I don't have to tell you that. But how do you go about making an app for your brand? And what …

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