Marketers and organisations around the world are beginning to understand the importance of using Big Data to improve business processes and enhance the performance of …
Download case study: Understand the business value of Big Data
With a vision set to becoming the world's first consumer internet bank, Standard Chartered Bank have nailed it well as a bank that understands what …
Download: How to better leverage Big Data?
Big Data – is it a buzzword that scares you? According to Gartner, Big Data refers to high-volume, high-velocity and high-variety information assets that demand …
Download: The power of user-generated content
The advances in technology in this digital age has augmented the power of the consumers. Many successful cases have been put forward on how brands …
Have you been getting data the wrong way?
Times have changed. It will only hurt the business now if information is collected without a meaningful reason. Too much or too little information …