If you ask most people how they keep track of all their customers they will probably answer with a CRM system, which wouldn't be …
Social CRM – the hot topic in Customer Relationship Management
As we rev up in preparations for this year's edition of the Loyalty World Asia conference, we have been speaking to a number of customer …
Measuring CRM Initiatives (Part 1) – The importance of ROI in social CRM initiatives
In this 2 parts series that evaluates Customer Relationship Management (CRM) initiatives, we touch on incorporating ROI as a measuring tool for CRM effectiveness. Companies …