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    Freya Smale Customer Engagement, Customer Experience, Events, In-Store technology, Loyalty & CRM, Regional, Social media, Technology, The Mobile Customer March 30, 2016
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Customer Relationship Management

Tag Archive

  • In-Store technology, Omnichannel, The Mobile Customer / September 10, 2015

    How to make 99% of your budget work harder

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  • Customer Engagement / March 11, 2015

    Sex Appeal and the Citysumer – 10 Retailers that Excite

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  • Featured on App, Marketing and Sales / January 5, 2015

    Resolving to be a Better Loyalty Marketer: 2015

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  • Customer Engagement, Featured on App, Featured Videos, Marketing and Sales / December 11, 2014

    YouTube’s Best Viral Marketing Videos of 2014

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  • Featured on App, Marketing and Sales / December 2, 2014

    Infographic: The Meaning Behind Brand Names

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Is it CRM vs CEM or CRM AND CEM?

In Featured on App, Loyalty & CRM by wayneJanuary 7, 2013Leave a Comment

  If you ask most people how they keep track of  all their customers they will probably answer with a CRM system, which wouldn't be …

Social CRM – the hot topic in Customer Relationship Management

In Social media by michellegAugust 8, 20121 Comment

As we rev up in preparations for this year's edition of the Loyalty World Asia conference, we have been speaking to a number of customer …

Measuring CRM Initiatives (Part 1) – The importance of ROI in social CRM initiatives

In Customer Engagement, Loyalty & CRM, Marketing and Sales by michellegJune 11, 2012Leave a Comment

In this 2 parts series that evaluates Customer Relationship Management (CRM) initiatives, we touch on incorporating ROI as a measuring tool for CRM effectiveness. Companies …

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