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  • In-Store technology, Omnichannel, The Mobile Customer / September 10, 2015

    How to make 99% of your budget work harder

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  • Customer Engagement / March 11, 2015

    Sex Appeal and the Citysumer – 10 Retailers that Excite

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  • Featured on App, Marketing and Sales / January 5, 2015

    Resolving to be a Better Loyalty Marketer: 2015

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  • Customer Engagement, Featured on App, Featured Videos, Marketing and Sales / December 11, 2014

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  • Featured on App, Marketing and Sales / December 2, 2014

    Infographic: The Meaning Behind Brand Names

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Taco Bell’s Waffle Taco Has McDonald’s Giving Away Free Coffee

In Customer Engagement, Featured on App by Vaughn HighfieldMarch 31, 2014Leave a Comment

McDonald’s fears the taco McDonald’s is the world’s largest fast food chain, dominating the corner of many a town and city street. So, you’d think …

Should You Fear Consumers Exchanging Products for Free?

In Customer Experience, Featured on App, Marketing and Sales, Technology by Vaughn HighfieldNovember 5, 2013Leave a Comment

The Internet has changed how we interact with each other and how consumers interact with brands. It's brought the world closer together and allowed people …

How to Capitalize on Big Data – Nick Pentreath Explains All

In Big Data, Customer Engagement, Customer Experience, Data & Analytics, Downloads, Events by Bianca WienerSeptember 10, 2013Leave a Comment

Nick Pentreath, data scientist at Mxit spoke about "The cost of storing data dropped below the human cost of deciding whether or not to store …

Do Deceptive Email Titles Cause Companies to Lose Customers?

In Customer Engagement, Loyalty & CRM, Marketing and Sales by Julia EislerJune 3, 2013Leave a Comment

Is the use of misleading email titles in messages from companies to their consumers going to cost these companies some of their veteran customers? Last …

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