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Tag Archive

  • In-Store technology, Omnichannel, The Mobile Customer / September 10, 2015

    How to make 99% of your budget work harder

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  • Customer Engagement / March 11, 2015

    Sex Appeal and the Citysumer – 10 Retailers that Excite

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  • Featured on App, Marketing and Sales / January 5, 2015

    Resolving to be a Better Loyalty Marketer: 2015

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  • Customer Engagement, Featured on App, Featured Videos, Marketing and Sales / December 11, 2014

    YouTube’s Best Viral Marketing Videos of 2014

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  • Featured on App, Marketing and Sales / December 2, 2014

    Infographic: The Meaning Behind Brand Names

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Guest Post: 4 Major Differences Between U.S. and EU Loyalty Programs

In Featured on App, Loyalty & CRM by Vaughn HighfieldDecember 10, 2013Leave a Comment

My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples. I’ve had the opportunity recently …

Guest Blog: Wine, Hendrix and Vintage Loyalty

In Customer Experience, Featured on App, Loyalty & CRM by Vaughn HighfieldNovember 26, 2013Leave a Comment

Here's an exercise for marketers trying to better know their customers: try doing it over a nice glass of Syrah. Chances are the wine – …

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Guest Blog: For Beloved Brands Like IKEA, Amazon, Simplicity is in the Details

In Customer Engagement, Featured on App, Loyalty & CRM, Marketing and Sales by Vaughn HighfieldNovember 13, 2013Leave a Comment

You might not think umlauts, Big Macs and best sellers have a lot in common. But when it comes to brand perception, they do. The …

Guest Blog: Putting a Fair Price on Customer Loyalty

In Customer Experience, Featured on App, Loyalty & CRM, Marketing and Sales by Vaughn HighfieldOctober 15, 2013Leave a Comment

It's hard to put a price on customer loyalty, but thanks to technology and flexible pricing models, some marketers are trying. The trick is determining …

Guest Blog: Transparency as a Service Requires Role of the Consumer

In Customer Experience, Featured on App, Loyalty & CRM by Vaughn HighfieldOctober 2, 2013Leave a Comment

If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service. We all …

Guest Blog: Netflix Uncovers Clue to Customer Preferences

In Customer Experience, Featured on App, Loyalty & CRM by Vaughn HighfieldAugust 27, 2013Leave a Comment

Call it the case of the mysterious movie preferences. For the past several months, looking at my Netflix viewing options was like being confronted by …

Guest Blog: Hot Off the “Press” – The Loyalty Leap for B2B

In Data & Analytics, Featured on App, Loyalty & CRM by Vaughn HighfieldJuly 17, 20131 Comment

After half a year of planning and writing, countless rewrites and many executive interviews, my second book, The Loyalty Leap for B2B: Turning Customer Information …

Guest Post: Caesars, Qantas, USAA, Tesco and Woolworths Named as Global Leaders in Enterprise Loyalty in COLLOQUY Report

In Customer Experience, Featured on App, Loyalty & CRM by Vaughn HighfieldJune 24, 2013Leave a Comment

Caesars Entertainment, Qantas, USAA, UK grocer Tesco and South African retailer Woolworths are cited in a new report from COLLOQUY as the leading practitioners of …

Guest Blog: Big Data and Why Context Is King

In Big Data, Customer Engagement, Featured on App by Vaughn HighfieldMay 24, 2013Leave a Comment

You've probably heard the phrase "content is king" at some point in the last ten years. It's been used as the mantra for everything from …

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Guest Post: Sexy Yes, But Data Analysts Must Learn Moral Code

In Customer Experience, Data & Analytics, Featured on App by Vaughn HighfieldApril 30, 2013Leave a Comment

Many of today's best universities are seeing data analysis as a North Star leading to new curriculum development. But in order to reach their goal …

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