My dollar may be worth just 70 cents in Europe, but my loyalty rewards, and lessons, run in the multiples. I’ve had the opportunity recently …
Guest Blog: Wine, Hendrix and Vintage Loyalty
Here's an exercise for marketers trying to better know their customers: try doing it over a nice glass of Syrah. Chances are the wine – …
Guest Blog: For Beloved Brands Like IKEA, Amazon, Simplicity is in the Details
You might not think umlauts, Big Macs and best sellers have a lot in common. But when it comes to brand perception, they do. The …
Guest Blog: Putting a Fair Price on Customer Loyalty
It's hard to put a price on customer loyalty, but thanks to technology and flexible pricing models, some marketers are trying. The trick is determining …
Guest Blog: Transparency as a Service Requires Role of the Consumer
If "transparency as a service" is the new buzz term in marketing, we should remember there is such a thing as bad service. We all …
Guest Blog: Netflix Uncovers Clue to Customer Preferences
Call it the case of the mysterious movie preferences. For the past several months, looking at my Netflix viewing options was like being confronted by …
Guest Blog: Hot Off the “Press” – The Loyalty Leap for B2B
After half a year of planning and writing, countless rewrites and many executive interviews, my second book, The Loyalty Leap for B2B: Turning Customer Information …
Guest Post: Caesars, Qantas, USAA, Tesco and Woolworths Named as Global Leaders in Enterprise Loyalty in COLLOQUY Report
Caesars Entertainment, Qantas, USAA, UK grocer Tesco and South African retailer Woolworths are cited in a new report from COLLOQUY as the leading practitioners of …
Guest Blog: Big Data and Why Context Is King
You've probably heard the phrase "content is king" at some point in the last ten years. It's been used as the mantra for everything from …
Guest Post: Sexy Yes, But Data Analysts Must Learn Moral Code
Many of today's best universities are seeing data analysis as a North Star leading to new curriculum development. But in order to reach their goal …
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