More than 70 percent of consumers prefer to buy their furniture in a physical store, but what about their frihetens? This is a challenge Ikea …
Framing the In-Store Vision Online: What Warby Parker Can Teach Digital Merchants (Part 2)
If online retailers are expected to see the world through the frames of experience-seeking consumers, then they would benefit from doing so through those of …
How to Improve In-Store Customer Engagement
While most retailers will have a reasonably detailed grasp of who has visited their website, what they did on the site, and whether their browsers …
Dixons Retail is Dealing With Data in a Refreshing Way
One of the first things out of Jeremy Fennell's mouth when he takes to the stage at the Internet Retailing Conference is "to understand what …
What Can Burberry CEO Angela Ahrendts Do for Apple?
Today it was announced that Apple has hired Burberry CEO Angela Ahrendts as its Senior Vice President of Retail and Online Stores. This means she'll …
British Shoppers Prefer Shopping In-Store To Online
In a recent survey focusing on British Shoppers' payment habits, by the next-generation payments company Kalixa Group, it was revealed that Brits of all ages …
JC Penny Issues Apology to Consumers In A Bid to Bring Them Back
American fashion retailer JC Penny recently started a new marketing campaign apologising for the company's recent mistakes as they bid to bring back their once …
Infographic: Teen Spending Behaviours in Spring 2013
Capturing the fickle teen/millennial/'generation Y' market is a tough one. Their minds change every minute and they're easily influenced by what their friends, family and …
Top 3 retailers using technology to transform the in-store experience
The article looks at the 3 retailers best utilising technology to transform their in-store experience. 1. Burberry The 2012 launch of ‘Burberry World', Burberry's …
How to build relationships with retail showroomers
Are you struggling to engage the digital customer? Is your business concerned by the showrooming trend? Aimia have put together a compelling report into how …