loyalty world canada Archives

How to properly leverage a coalition to best fit your customers’ needs

In Downloads, Featured on App, Loyalty & CRM, Presentations by lauralDecember 16, 20131 Comment

Andy Wright, President of the AIR MILES Reward Program, and Tim Pellerin, Vice President of Marketing & Merchandising for the Nova Scotia Liquor Corporation, presented …

How to integrate big picture marketing with big data analytics

In Downloads, Featured on App, Loyalty & CRM, Presentations by lauralNovember 12, 20132 Comments

Vince Timpano, President and CEO of Canada for Aimia, presented at Loyalty World Canada 2013. He participated in the section of the event dedicated to …

Find out how to apply Smarter Marketing to your business with IBM’s Aimee Munsell

In Downloads, Featured on App, Loyalty & CRM, Marketing and Sales by lauralNovember 5, 2013Leave a Comment

We were glad to have IBM’s Director of Smart Marketing Aimee Munsell join us for last year’s Loyalty World Canada. Aimee participated in the segment …

Boston Pizza listens to its customers. And it pays off.

In Downloads, Featured on App, Loyalty & CRM by lauralOctober 28, 2013Leave a Comment

A marketing professional with nearly two decades of experience, Steve Silverstone joined Boston Pizza International as Executive Vice President, Marketing in February 2009. He started …

Customer Service Initiatives: Your Strategic Checklist

In Customer Engagement by lauralSeptember 23, 2013Leave a Comment

The following is a guest blog provided by Jim Schmidt, President of Green Peg. High-level best practices in customer service are necessary but require supporting …

How McDonalds kept their customers loyal while winning over the haters

In Customer Engagement, Downloads, Featured on App by lauralSeptember 20, 2013Leave a Comment

Joel Yashinsky, Senior Vice President & Chief Marketing Officer for McDonald's Restaurants of Canada Limited, presented the keynote address at Loyalty World Canada 2013. He …