Andy Wright, President of the AIR MILES Reward Program, and Tim Pellerin, Vice President of Marketing & Merchandising for the Nova Scotia Liquor Corporation, presented …
How to integrate big picture marketing with big data analytics
Vince Timpano, President and CEO of Canada for Aimia, presented at Loyalty World Canada 2013. He participated in the section of the event dedicated to …
Find out how to apply Smarter Marketing to your business with IBM’s Aimee Munsell
We were glad to have IBM’s Director of Smart Marketing Aimee Munsell join us for last year’s Loyalty World Canada. Aimee participated in the segment …
Boston Pizza listens to its customers. And it pays off.
A marketing professional with nearly two decades of experience, Steve Silverstone joined Boston Pizza International as Executive Vice President, Marketing in February 2009. He started …
Customer Service Initiatives: Your Strategic Checklist
The following is a guest blog provided by Jim Schmidt, President of Green Peg. High-level best practices in customer service are necessary but require supporting …
How McDonalds kept their customers loyal while winning over the haters
Joel Yashinsky, Senior Vice President & Chief Marketing Officer for McDonald's Restaurants of Canada Limited, presented the keynote address at Loyalty World Canada 2013. He …
Find out how the Tampa Bay Lightning keeps their fans loyal
We were glad to have the Tampa Bay Lightning Hockey Team’s Chief Operating Officer Steve Griggs speak at last year’s Loyalty World USA. On the …
The Benefits That Really Matter to Loyalty Card Holders
Every year there is a constant battle in the credit card world to retain users, and gain new followers. Every year cards reevaluate which benefits …
Download: Top presentations from Loyalty World Canada 2013
Check out some highlights from Loyalty World Canada 2013 As the agenda and speaking faculty takes shape for the 2nd annual Loyalty World Canada, we …
One day left before Loyalty World and Big Data World Canada!
If you don't already know, Loyalty World and Big Data World Canada takes place this week at the Hyatt Regency in Toronto! You can find …
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