Take a closer look at the millennial market you’re missing out on I hate the word millennials, and I dislike how my contemporaries and I …
Infographic: Getting Your Message Out to Millennials
Millennials can’t be targeted by traditional marketing methods If you’ve been working in the world of marketing or teen loyalty for the last few years, …
Google Predicts that 88% of Millennials Will Use Mobiles for Holiday Shopping
With Thanksgiving, Chanukah, Christmas and a whole host of other festive celebrations approaching, Google has predicted that mobile shopping will be the main medium that …
In Defense of Millennial Shoppers (And 4 Things to Remember When Selling to Them)
Millennials, also referred to as Generation Y, are the group of people born between 1980 and 2000. Ranging in age from 12-33, this generation is …
4 Tips to Understand Millennials
Millennials are just like everyone else: we love great customer experience, we like to be satisfied, and we’re loyal to human causes. Millennials/Generation Y/Hipsters, whatever …
Top ten concerns around engaging the millennial customer
At this year's Loyalty World the engagement of millennials is one of the central themes. Take a moment to register here for FREE to attend …
How to benefit from the three pillars of marketplace disruption
Interview: following the posting of the Aimia researched Retail Showroomers whitepaper on this blog earlier in the week, I caught up with VP of Knowledge …
How to build relationships with retail showroomers
Are you struggling to engage the digital customer? Is your business concerned by the showrooming trend? Aimia have put together a compelling report into how …
Watch video: @Aimia on Millennial #loyalty #LWconf
Mr Rick Ferguson, VP of Knowledge Development, Aimia gave a presentation at Loyalty World 2011 on understanding the attitudes and opinions of …