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  • In-Store technology, Omnichannel, The Mobile Customer / September 10, 2015

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Infographic: Portrait of a Millennial

In Customer Engagement, Featured on App by Vaughn HighfieldApril 14, 2014Leave a Comment

Take a closer look at the millennial market you’re missing out on I hate the word millennials, and I dislike how my contemporaries and I …

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Infographic: Getting Your Message Out to Millennials

In Customer Engagement, Featured on App, Social media by Vaughn HighfieldApril 10, 2014Leave a Comment

Millennials can’t be targeted by traditional marketing methods If you’ve been working in the world of marketing or teen loyalty for the last few years, …

Google Predicts that 88% of Millennials Will Use Mobiles for Holiday Shopping

In Customer Experience, Featured on App, Marketing and Sales, Omnichannel, The Mobile Customer by Vaughn HighfieldNovember 4, 2013Leave a Comment

With Thanksgiving, Chanukah, Christmas and a whole host of other festive celebrations approaching, Google has predicted that mobile shopping will be the main medium that …

In Defense of Millennial Shoppers (And 4 Things to Remember When Selling to Them)

In Customer Experience, Omnichannel by Julia EislerJuly 11, 2013Leave a Comment

Millennials, also referred to as Generation Y, are the group of people born between 1980 and 2000. Ranging in age from 12-33, this generation is …

4 Tips to Understand Millennials

In Customer Engagement, Customer Experience, Featured on App by Kevin KellyJune 6, 2013Leave a Comment

Millennials are just like everyone else: we love great customer experience, we like to be satisfied, and we’re loyal to human causes. Millennials/Generation Y/Hipsters, whatever …

Top ten concerns around engaging the millennial customer

In Featured on App, Loyalty & CRM by Oliver ArscottOctober 26, 20122 Comments

At this year's Loyalty World the engagement of millennials is one of the central themes. Take a moment to register here for FREE to attend …

How to benefit from the three pillars of marketplace disruption

In Loyalty & CRM by Oliver ArscottOctober 9, 2012Leave a Comment

Interview: following the posting of the Aimia researched Retail Showroomers whitepaper on this blog earlier in the week, I caught up with VP of Knowledge …

How to build relationships with retail showroomers

In Loyalty & CRM by Oliver ArscottOctober 8, 2012Leave a Comment

Are you struggling to engage the digital customer? Is your business concerned by the showrooming trend? Aimia have put together a compelling report into how …

Watch video: @Aimia on Millennial #loyalty #LWconf

In Loyalty & CRM by justineFebruary 1, 2012Leave a Comment

      Mr Rick Ferguson, VP of Knowledge Development, Aimia gave a presentation at Loyalty World 2011 on understanding the attitudes and opinions of …

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