Tag: shopping experience

In Defense of Millennial Shoppers (And 4 Things to Remember When Selling to Them)

In Defense of Millennial Shoppers (And 4 Things to Remember When Selling to Them)

Written by on July 11, 2013 in Customer Experience, Omnichannel with 0 Comments

Millennials, also referred to as Generation Y, are the group of people born between 1980 and 2000. Ranging in age from 12-33, this generation is viewed by society as the generation of slackers. It has become essential for retailers to change their business strategy in order to appeal to this generation, who in the United […]

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How to Speed Up Service Through Supply Chain Improvements

Improving product delivery is a big deal for many retailers who want to get their products into customer’s hands as fast as possible. It’s an even bigger deal for companies like DHL Express who pride themselves on delivering a truly exceptional supply chain service to businesses. It’s hard work to get such a system in […]

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Is Facebook Encouraging Its Users to Become Online Shoppers?

Is Facebook Encouraging Its Users to Become Online Shoppers?

Written by on June 28, 2013 in Customer Experience, Technology with 0 Comments

Last September Facebook launched a service called Facebook Gifts which gives users the opportunity to give gifts to their friends directly through Facebook in honor of special events. Initially offering this service for occasions such as birthdays or engagements, stuff that could be determined based on information given by the user directly to Facebook, this […]

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Guest Blog: Customer Review – Confessions of an Amazon Prime Addict

Guest Blog: Customer Review – Confessions of an Amazon Prime Addict

This blog post was written by Kevin Kelly, one of our newest Enterprise Team additions. He will be posting original content in relation to our Loyalty and Big Data World USA collocated event. It's 2am and I can't fall asleep: my sheets are thick in the new summer heat, the down comforter weighing heavily, and […]

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Should we expect a privacy backlash following personalised loyalty schemes

Should we expect a privacy backlash following personalised loyalty schemes

Written by on June 15, 2012 in Loyalty & CRM with 0 Comments

Picture the scene. You enter your local supermarket. A facial-recognition camera positioned by the entrance spots you and instantly lets the system know that you have entered the store. This is confirmed by the GPS signal firing from your phone. The system meanwhile is running analysis of everything you have bought over years that you […]

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The key to customer loyalty: The total shopping experience

The key to customer loyalty: The total shopping experience

Written by on March 1, 2012 in Loyalty & CRM with 0 Comments

The key to customer loyalty: The total shopping experience. These days consumers are watching their pennies and considering purchasing decisions more carefully than ever, and that makes it increasingly difficult for businesses to drive growth, earn profits, and secure their customers' loyalty. Delivering a distinctive, brand-defining customer experience is a powerful solution. According to Susan […]

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